AIR JAMAICA TO FLY MEDIA TO ST. LUCIA

For Immediate Release

Contact: Bevan Springer + 1 201 861-2056

bevanspringer@nj.rr.com

AIR JAMAICA TO FLY MEDIA TO ST. LUCIA

CASTRIES, St. Lucia (May 30, 2006) – Caribbean carrier Air Jamaica is spearheading another initiative to expose the wonders of the island of St. Lucia to international audiences.

This week, the airline partners with the St. Lucia Tourist Board and hoteliers on the island to promote St. Lucia to reporters, writers and editors from the United States.

Arriving in St Lucia this week will be journalists from The Amsterdam News, Caribbean Life, Caribbean Media Corporation, Caribbean Media Enterprise (Air America Radio), CEO Traveler, The New York Carib News, Odyssey Couleur Magazine, Sister 2 Sister magazine, Today’s Black Woman, WLIB Radio and other outlets.

“We continue to host the media since resuming our non-stop service from New York to St. Lucia earlier this year,” said Air Jamaica senior executive George deMercado, who noted that additionally, special media rates have enabled journalists to cover what is truly a breathtaking Caribbean experience.

The media will experience Air Jamaica’s renowned in-flight hospitality from New York’s JFK Airport to Hewanorra International Airport and sample the hotel products offerings of Almond Resorts, Anse Chastanet Resort, Bay Gardens Hotel, Coconut Bay Resort, Coco Resorts, Ladera, Sandals Resorts and Sunswept Resorts in an action-packed itinerary.

During their four-day stay, the journalists will sample St. Lucia’s beautiful attractions by land and by sea from the north to the south of the island, including the Diamond Botanical Gardens in Soufriere, featuring mineral baths and a picturesque waterfall.

Air Jamaica offers non-stop service from New York’s JFK International Airport to St. Lucia on Sundays, Mondays and Thursdays, departing New York at 7:00 a.m. and arriving in St. Lucia at 11:35 a.m. On the return leg, the airline departs St. Lucia at 6:35 p.m. and arrives in New York at 11:15 p.m.

Air Jamaica provides more non-stop flights to Jamaica than any other carrier with more than 270 flights per week from Atlanta, Baltimore/Washington, Chicago, Fort Lauderdale, Los Angeles, Miami, Newark, New York (JFK), Orlando, and Philadelphia in the United States, Toronto, Canada and from London to Montego Bay and Kingston. Air Jamaica also offers non-stop service between New York (JFK) and Grenada.

Air Jamaica offers intra-regional service with flights between Jamaica and Bahamas, Barbados, Bonaire, Cuba, Curaçao, Grand Cayman and St. Lucia. The airline’s code share agreement with Delta Air Lines, its joint fare arrangements and compatible schedules with United, and other US carriers, extend its access to more than 150 cities within the continental United States.

For further information, visit www.airjamaica.com.

ENDS

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