Contact: Bevan Springer + 1 201 861-2056<\/p>\n
bevanspringer@nj.rr.com <\/p>\n
Photographs available at:<\/p>\n
1) www.mediaexchange.info\/portals\/2\/island1.jpg<\/p>\n
CAPTION: Ava Dorman, BET J Marketing and Events Coordinator at the Caribbean Fair at South Street Seaport.<\/p>\n
2) www.mediaexchange.info\/portals\/2\/island2.jpg<\/p>\n
CAPTION: The BET J booth at the Caribbean Fair was a hive of activity.<\/p>\n
3) www.mediaexchange.info\/portals\/2\/island3.jpg<\/p>\n
CAPTION: From left: Ava Dorman, Paxton Baker, Executive Vice President and General Manager of BET Digital Networks, and Stephon Crumbley, Project Manager, BET Event Productions, at The Caribbean Media Marketplace in New York. <\/p>\n
AN \u00e2\u20ac\u0153ISLAND LIME\u00e2\u20ac\u009d AT CARIBBEAN WEEK IN NEW YORK <\/p>\n
NEW YORK (June 24, 2006) \u00e2\u20ac\u201c BET J\u00e2\u20ac\u2122s newly dedicated \u00e2\u20ac\u0153Island Lime\u00e2\u20ac\u009d Saturday Caribbean program was up front and center during Caribbean Week in New York activities earlier this month. <\/p>\n
A key financial and strategic supporter of the Caribbean Tourism Organisation (CTO), BET J seized the opportunity this week to strengthen its partnership with Caribbean destinations and to promote \u00e2\u20ac\u0153Island Lime\u00e2\u20ac\u009d to a market that BET J executive, Cybelle Brown, a St Lucian herself, describes as both \u00e2\u20ac\u0153influential and underserved.\u00e2\u20ac\u009d <\/p>\n
\u00e2\u20ac\u0153We value the Caribbean community in the US, which is an influential and huge constituency,\u00e2\u20ac\u009d said Brown, Vice President of Sales and Marketing for BET Digital Networks. \u00e2\u20ac\u0153Yet it has not had a place to go for nostalgic programming or to learn more about what\u00e2\u20ac\u2122s happening the Caribbean, such as the latest music coming out of the region,\u00e2\u20ac\u009d she added, assuring that as the network evolves \u00e2\u20ac\u0153Island Lime\u00e2\u20ac\u009d will also be the venue for economic, political and other news features. <\/p>\n
Based on the success of Caribbean programming on the former BET Jazz channel, BET J has embarked on an entire day of programming dedicated to Caribbean music and culture, including island festival specials. \u00e2\u20ac\u0153The Caribbean has been a successful part of our programming and revenue model so it\u00e2\u20ac\u2122s important for us to give back to the Caribbean,\u00e2\u20ac\u009d said Brown, who pledges BET Digital Networks\u00e2\u20ac\u2122 continuing commitment to helping various Caribbean organizations gain exposure on the network. <\/p>\n
ABOUT BET NETWORKS<\/p>\n
BET Networks, a subsidiary of Viacom, Inc. (NYSE: VIA and VIA.B), is the nation\u00e2\u20ac\u2122s leading provider of quality entertainment, music, news and public affairs television programming for the African-American audience. The primary BET channel reaches more than 81 million households according to Nielsen media research, and can be seen in the United States, Canada and the Caribbean. BET is the dominant African-American consumer brand with a diverse group of business extensions: BET.com, the Number 1 Internet portal for African Americans; BET Digital Networks \u00e2\u20ac\u201c BET J, BET Gospel and BET Hip Hop, attractive alternatives for cutting-edge entertainment tastes; BET Event Productions, a full-scale event management and production company; BET Home Entertainment, a collection of BET-branded offerings for the home environment including DVDs and video-on-demand; and BET Mobile, a service venture into the lucrative world of ring tones, games and video content for wireless devices. <\/p>\n
ENDS<\/p>\n","protected":false},"excerpt":{"rendered":"
BET J seized the opportunity this week to strengthen its partnership with Caribbean destinations and to promote \u00e2\u20ac\u0153Island Lime\u00e2\u20ac\u009d to a market that BET J executive, Cybelle Brown, a St Lucian herself, describes as both \u00e2\u20ac\u0153influential and underserved.\u00e2\u20ac\u009d <\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,2],"tags":[],"_links":{"self":[{"href":"https:\/\/stluciasimplybeautiful.com\/v1\/wp-json\/wp\/v2\/posts\/166"}],"collection":[{"href":"https:\/\/stluciasimplybeautiful.com\/v1\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/stluciasimplybeautiful.com\/v1\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/stluciasimplybeautiful.com\/v1\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/stluciasimplybeautiful.com\/v1\/wp-json\/wp\/v2\/comments?post=166"}],"version-history":[{"count":0,"href":"https:\/\/stluciasimplybeautiful.com\/v1\/wp-json\/wp\/v2\/posts\/166\/revisions"}],"wp:attachment":[{"href":"https:\/\/stluciasimplybeautiful.com\/v1\/wp-json\/wp\/v2\/media?parent=166"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/stluciasimplybeautiful.com\/v1\/wp-json\/wp\/v2\/categories?post=166"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/stluciasimplybeautiful.com\/v1\/wp-json\/wp\/v2\/tags?post=166"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}