Micro, Small and Medium Enterprises’ Fundamentals
The Contents of the Book – You can be a Successful Business Person!
COMING TO A BOOK STORE NEAR YOU – Currently on line!
YOU CAN BE
A SUCCESSFUL BUSINESS PERSON
 MICRO, SMALL & MEDIUM ENTERPRISES (M.S.M.Es.)
FUNDAMENTALS
CONTENTS
Chapter One – LAYING THE RIGHT FOUNDATION
Chapter Two – ADOPTING THE RIGHT MENTAL ATTITUDE
Chapter Three – ESTABLISH RELATIONS WITH PROFESSIONALS:-
*Successful Entrepreneur
*Business Consultant/Mentor
*Attorney at Law
*Accountant/Auditor
*Marketing Specialist
*Banker
*Insurance Broker
Chapter Four – IDENTIFY A BUSINESS IDEA – Product or Service
*The State of the Economy
*What will it be – A Product or a Service?
*Caricom Single Market & Economy (CSME)
Chapter Five – YOUR POSITION (ROLE?) – Manufacturer, Distributor, Retailer, Service Provider, What?
Chapter Six – TYPES OF BUSINESS STRUCTURES
CHAPTER SEVEN – NOW THAT YOU HAVE IDENTIFIED THE RIGHT PRODUCT/SERVICE – RECOMMENDED STEPS TO BE TAKEN –
*Pre Feasibility
*Feasibility
*Business Plan
*Marketing & Sales Plan
*Budgeting
*Strategic Plan
*Business Diagnostic Survey
Chapter 8 – STRATEGY FOR FINANCING YOUR BUSINESS
Chapter 9 – PRESENT YOURSELF AS AN ENTREPRENEUR
Chapter 10 – IMPLEMENTING YOUR BUSINESS OPERATION
*Home Office
*Business Location
*Infrastructural Works & Equipping the Operations
*Sourcing of Plant, Equipment, Raw & Packaging Materials & Products
*Recruitment of Staff
*Effective Record Keeping
*Confirming to Government Regulations
* Income Tax and other Government Revenue Obligations
*Quality Standards, Training, Implementation and Monitoring
Chapter 11 – PROMOTING YOUR BUSINESS
*Public Relations
*Advertising – Media, Website, Business Cards
*Social Networking
*Group: International Export Import on Linkedin
*Network your Way to Success
*Exceed Customers Expectations
Chapter 12 – THE GOODWILL FACTOR
*BE SOCIALLY RESPONSIBLE – Be a good Corporate Citizen
Chapter 13 – BEING YOUR OWN BOSS
*Future Investments
*Tips for Success in Business
Chapter 14 – THE IMPORTANCE OF RESEARCH
Chapter 15 – QUALIFICATION BY EXPERIENCE (QBE) RECOGNITION
* Edward A. Harris – Abridged Listing of Professional Experiences and Social Community Involvement
Chapter 16 – CONCLUSION
May 2nd, 2012 at 10:56 PM
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