St. Lucia Simply Beautiful

While all these initiatives are no doubt commendable, economic growth in the tourism sector is only possible from the cumulative effect of one successful enterprise after another. A successful enterprise will depend on increased tourist spend. Increase tourist spend depends on successful marketing. Where is the innovative marketing strategy? We need to recharge it.

The CPTM Smart Partnership movement, to which I was introduced since 1995, provided the foundation on which the CBET Shepherding Modelâ„¢ was built. The Global Smart Partnership International Dialogues are a cyclical source of inspiration for the continued development of the Model. The Global 2014 Smart Partnership International Dialogue is carded for South Africa.