WHY BUSINESS PLANS?
Tuesday, April 1st, 2014I grew up in the management consulting profession with the business planning culture that “If you fail to plan, you are planning to fail” (Winston Churchill) and “If you do not know where you are going, any road will take you there” (Lewis Caroll, Alice in Wonderland). I have had my experiences preparing many business plans in the Caribbean over the years – thick documents which comprised a marketing plan, an operational plan and a financial investment plan (financial forecasts and all). After all that trouble, I would tell my clients that the only thing that is predictable about the business plan is that the forecast would not be right because it was based on a number of assumptions over which we have no control. This then led to the question “why prepare these massive business plans in the first place?” The answer, of course, is that it was part of the culture. It was what was taught in the formal business courses.