BUSINESS EXECUTION TIPS
Monday, December 15th, 2014(3) Profitability is a necessary condition for a sustainable business. Profitability is rooted in revenue generation. Revenue generation is a derivative from aggressive and persistent sales activity. A late colleague of mine used to say: “Give me a business with revenue and leave it to me to generate profits – give me a business with no revenue and I shall not be able to perform magic.” All of the businesses to which I have been assigned as a shepherd have nice thick well dressed business plans because that is the culture.